The problem
World-class on the shop floor. A business card on the internet.
Most industrial firms run on repeat customers, trade shows, and reputation inside their own network — with a website last touched years ago that names no capability, no machine, no tolerance. Meanwhile their buyers have changed: sourcing starts with a search for the process, the material, or the part. The firms that answer those searches collect enquiries from buyers they've never met. The rest wait for the phone.